10DLC Standard Campaign Types
Learn how to personalize your SMS Campaign by selecting a specific, standard type of 10DLC campaign.
Written by Grayson Akerly
Updated at May 13th, 2024
Table of Contents
What is a 10DLC Campaign?
10DLC (10 Digit Long Code) is an authorized standard for A2P (Application-to-Person) text messaging that allows users to send SMS messages using their 10-digit phone number. In comparison to existing long code messaging, 10DLC facilitates throughput levels suitable for SMS campaigns.
During the creation of a SMS Campaign with SpectrumVoIP, you will have to identify the campaign type for the number you are registering. Selecting a campaign type is essential to determine how the number will be used and how often it will be used.
Common Types of Standard Campaigns
| Campaign Type | Description |
|---|---|
| 2FA | Any two-factor authentication (verification or one-time passcode). |
| Account Notifications | Standard notifications for account holders relating to a user’s account. |
| Customer Care | All customer care interactions, including but not limited to account management and customer support. |
| Delivery Notifications | Notification about the status of the delivery of a product or service. |
| Fraud Alert Messaging | Notifications regarding potential fraudulent activity on a user’s account. |
| Higher Education |
Messaging created on behalf of Colleges or Universities, including School Districts and education institutions. NOTE: This use case is NOT for the “free to the consumer” messaging model. |
| Low Volume Mixed |
For Brands that have multiple use cases and only need very low messaging throughput. ✔ This campaign type is commonly used for test/demo accounts and small businesses (single doctor's office, a single restaurant, etc.) |
| Machine to Machine |
Machine to Machine (M2M) is a process that implies wireless communication between two or more physical assets. There is no human interaction in the Machine to Machine Campaign. This is a dedicated Use Case. WARNING: Subscriber-facing campaigns are prohibited when utilizing Machine to Machine for a SMS number. |
| Marketing | Any communication that includes marketing and/or promotional content. |
| Mixed | Any messaging campaign containing 2 to 5 standard uses cases |
| Polling and Voting | The sending of surveys and polling/voting campaigns for non-political arenas. |
| Public Service Announcement | Informational messaging to raise an audience’s awareness about important issues |
| Security Alert | A notification that the security of a system, either software or hardware, has been compromised in some way and there is an action you need to take. |